Changing the Future of All Minds

by Susan Pascal

Veronica, Claudia, Noemy, and Michelle are four sisters on a mission to bring Alzheimer’s awareness and resources to the Latino community. Their mother, Ermila, was diagnosed with the disease in 2018 at the age of 64.

It was a heart-breaking experience, according to Veronica Nunez. “Our mom kept repeating herself over and over again, and she would also speak out of context,” she said. “Never in a million years did we think or even imagine that it was Alzheimer’s.”

The young women, ages, 22-43, took on caregiving for their mother as a family and have made it their central purpose in life.

Today, the sisters work at Show Me Your Mumu, a Los Angeles-based active-wear company, and are designing the leggings to be worn at this year’s Move For Minds.

How did four siblings end up at the same company? “Our sister Claudia started with Mumu almost five years ago,” said Nunez. “A year later, as she was preparing to go on maternity leave, I was hired.” As the company began to grow, Noemy, and later, Michelle, joined the team.

Earlier this year, a WAM community supporter approached the women to design the leggings for Move For Minds, believing it was the perfect opportunity for them to support their mother and Alzheimer’s research. “What excites us the most about Move For Minds is all the beneficial information and resources that will be available,” Nunez said. “This will help us throughout our journey.”

Nunez said they’ve learned so much about the disease and caregiving since their mother’s diagnosis. “The most important lesson learned is, DON’T IGNORE THE SIGNS,” she noted. “If you notice that something is different regarding [a loved one’s] behavior, please see a doctor.”

The leggings are available for purchase now. Register today to join us at Move for Minds and click here to purchase a pair of leggings. 100% of the net proceeds from the leggings will be donated directly to the Women’s Alzheimer’s Movement. 

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